The Folklore Raises $3.4M Seed Funding to Expand Global Market Access for Brands
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Discover how The Folklore is revolutionizing global market access for fashion brands from emerging markets with its innovative B2B marketplace. Backed by a recent $3.4 million seed funding, the startup is poised to empower diverse brands with essential resources for growth and expansion. Join The Folklore's mission to bridge the gap between emerging market creators and global retailers in the fashion industry. 🌍✨
Fashion entrepreneur Amira Rasool founded The Folklore in 2018 to connect brands from emerging markets with global retailers like Nordstrom. Evolving from direct consumer sales to a B2B model, The Folklore's new service, The Folklore Connect, facilitates brand partnerships with international retailers. With a recent $3.4 million seed funding round led by Benchstrength, the startup aims to enhance brand scalability by offering additional support like capital and talent acquisition.
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