Uncover, a Kenyan skincare e-commerce platform, has raised $1.4 million in seed funding to expand its operations to the US, Ghana, and Uganda. Founded in 2021 by Sneha Mehta and Jade Oyateru, Uncover leverages user data from quizzes on its app to create personalized skincare products developed in South Korean labs. These products are distributed through Uncover’s e-commerce platform and partnerships with pharmaceutical chains such as Goodlife and Medplus in Kenya and Nigeria.

Key Points:

• Uncover uses data-driven insights to create personalized skincare products, focusing on diverse skin tones.
• The startup has seen significant growth, claiming a 10x revenue increase in the last 24 months and breaking even in the past year.
• With over 200,000 users across Kenya, Nigeria, and the diaspora, Uncover is poised to tap into Africa’s burgeoning beauty and personal care market, estimated to reach $83.19 billion by 2028.
• The recent funding round, led by EQ2 Ventures and IgniteXL Ventures, also provided exits for early investors through secondary sales, driven by high demand.
• Claire Chang from IgniteXL Ventures praised Uncover’s innovative use of data and technology to meet customer needs.

Conclusion:

Uncover’s latest funding and expansion plans highlight the growing demand for personalized skincare solutions in Africa and beyond. With a focus on diverse skin tones and a strong technological foundation, Uncover is well-positioned to lead the beauty and personal care market in its new territories.

Key Highlights:

• 10x revenue growth in 24 months 🚀
• Over 200,000 users across Kenya, Nigeria, and the diaspora 📱
• Targeting a market expected to reach $83.19B by 2028 💰

With a focus on diverse skin tones and customer needs, Uncover is set to make waves in the global beauty market! 🌟

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