SANSON Group, a pioneer in digital services, offers expertise in web development, graphic design, creative design, and IT support. Committed to innovation, we empower businesses with tailored digital solutions, serving as trusted partners for growth and success.May 29, 2024
3 Reasons Rwandan Business Owners Need Sansongroup.

Felicia went into her online business with just an Instagram page and a dream.

She wanted to create a tech company that connected restaurants to consumers through an online order app.

This was an amazing idea and everyone said it had potential. But this idea never grew and never went past being a dream.


  • Her mobile app was not visually appealing and lacked user-friendliness, which discouraged users.
  • She did not have the digital marketing skills to promote her mobile app, which reduced her app’s digital footprint and
  • Her mobile app’s landing page lacked SEO which made it rank low on Google search engine and unable to be found by users.

All these made her mobile app difficult to use and have no digital presence. Due to this, she gave up.

Why Rwandan Online Business Owners Need Sansongroup For Digital Marketing.

As an online business owner, you cannot do it all. You cannot grow a business, build and design its website or mobile app, and market your business digitally.

All while earning a regular income and building relationships with your family and friends.

Felicia had a hard time creating engaging content, and writing blogs or articles to promote her business.

But most importantly, she lacked the digital marketing skills needed to promote her online business.

Unknown to her, we at Sansongroup are experts at elevating online presence.

Equipped with content creators and digital marketers, Sansongroup is ready to take your online business to the next level.

We create engaging content that draws in your audience, and provide SEO that makes your website or mobile app rank higher on Google!

With our digital marketing strategies, engaging content, and mobile app development skills, we can elevate your business and online presence.

So, what are you waiting for? Don’t let your dream die like Felicia’s.

Boost your online business with Sansongroup today!

Send a direct message, and let us elevate your business to the next level.



Modern Design Ltd is a premier graphic design company offering expert services in designing, printing, and branding. With a focus on customer satisfaction and premium quality, we bring imaginations to life through innovative printing solutions.May 28, 2024
Modern Design: Elevating Branding and Printing in Rwanda

Did you know that in the fast-paced world of branding, standing out is more crucial than ever? 

For over two decades, Modern Design Ltd has been transforming businesses in Rwanda with cutting-edge printing solutions that captivate and convert. Our dedication to excellence and innovation has positioned us as one of the largest and most respected advertising and printing supply companies in the region. By consistently exceeding customer expectations, we have built a reputation for delivering the highest quality products that meet the unique needs of our clients.

Crafting Excellence in Branding and Printing

At Modern Design, we understand that branding and printing are more than just services—they are art forms that communicate a company's identity and values. Our team of skilled professionals utilizes the latest design technology and printing techniques to produce exceptional results. Whether it's creating eye-catching promotional materials or producing high-quality business stationery, we ensure that every project reflects our clients' vision and enhances their brand presence.

Cutting-Edge Technology and Techniques

In the fast-evolving world of design and printing, staying ahead requires continuous innovation. Modern Design invests in state-of-the-art technology and cutting-edge printing techniques to deliver superior products. Our commitment to using the best tools and methods allows us to offer a wide range of services, including:

- Digital Printing

- Offset Printing

- Large Format Printing

- Custom Graphic Design

This versatility ensures that we can meet diverse client needs with precision and creativity.

Diverse Product Portfolio

Modern Design offers a comprehensive range of products to cater to various branding and promotional needs:

- Stamps

- Promotional Gifts

- Brushed Cotton Caps

- Business Card Holders

- Diary, Memo Books, and Calendars

- Gift Sets

- Key Holders

- Mugs (Uncoated)

- Other Gifts

- Promotional Pens

- T-Shirts

- USB Flash Drives

- Wall Clocks

- Badges and Pins

- Badge Accessories

- Button Badges

- Custom Made Badges

- Customized Badges

- Name Badges

- Awards, Medals, and Plaques

- Acrylic Awards

- Crystal Awards

- Medals

- Ready Made Acrylic Awards

- Trophy & Awards

- Wooden Plaques

- Heat Transfer Papers and Vinyls

- Other Transfer Papers

- Sublimation Papers

- T-Shirt Transfer Papers

- Thermal Transfer Vinyl and Flex

- Sublimation Printables

- Ceramic Plate and Ornament

- Ceramic Tiles

- Crystal Sublimation

- Metal Sheets

- Mouse & Mouse Pads

- Other Sublimatables

- Photo Rock and Slate

- Sublimation Mugs

- Reels, Lanyards, and I.D. Solutions

- ID Card Holders

- ID Cards

- Lanyards

- Reel Badges

- Jute Shopping and Cotton Shopping Bags

- Laminated Paper Bags

Meeting Unique Client Needs

Every client is unique, and so are their branding and printing requirements. At Modern Design, we pride ourselves on our ability to tailor our services to meet individual needs. From small businesses to large corporations, we work closely with each client to understand their goals and deliver solutions that exceed their expectations. Our personalized approach ensures that every project is handled with care and attention to detail, resulting in outstanding outcomes that leave a lasting impression.

Building a Legacy of Trust and Quality

Our success over the past two decades is built on a foundation of trust and quality. We believe that the key to long-term relationships with our clients lies in consistently delivering exceptional products and services. By maintaining high standards and a customer-centric approach, Modern Design has earned the loyalty of numerous clients across various industries. Our dedication to quality and reliability has made us a trusted partner for businesses seeking to enhance their brand through effective and impactful print solutions.

Modern Design Ltd is more than just a branding and printing company; we are a partner dedicated to elevating your brand through innovative and high-quality print solutions. With our expertise, cutting-edge technology, and commitment to excellence, we help businesses in Rwanda and beyond achieve their branding goals.

Contact us today to start your project and see our portfolio of successful transformations. For more information, visit our whatsapp link here 


ISHYIGA Software

Revolutionize your business with Ishyiga software by Algorithm Inc. Customized for African SMEs in Rwanda, Burundi, Zambia, and Ghana, our solutions, including Electronic Billing, ensure seamless operations and compliance across industries.May 24, 2024
Ishyiga Software: Tailored Solutions for Every Business Challenge

Are you ready to revolutionize your business in today's fast-paced, ever-evolving market?


Ishyiga Software by Algorithm Inc., a pioneering Rwandan software company, excels in providing innovative solutions that streamline operations, enhance efficiency, and drive growth across various industries. Known for its state-of-the-art software products,Ishyiga assists managers in purchasing, stock control, sales, and accounting. It is the largest supplier of pharmacy management software in Rwanda and Burundi and is expanding its reach into small and medium enterprises in sectors like health insurance, hospitals, clinics, and retail . With offices in Canada,Ghana, Gabon,Zambia, Rwanda, and Burundi, Ishyiga is well-positioned to deliver tailored software solutions that help businesses succeed in a competitive market.

Tailored Solutions for Diverse Challenges

No two businesses are alike, and Ishyiga Software understands this better than anyone. That's why we offer customized software solutions that address the specific needs and challenges of each client. Whether it's automating processes, optimizing workflows, or improving customer experiences, our solutions are designed to seamlessly integrate into existing operations, maximizing productivity and effectiveness.

Product Portfolio

Ishyiga Software offers a diverse range of products designed to meet various business needs:

  • EBM (Enterprise Business Management): Comprehensive suite integrating all facets of business operations.
  • ERP (Enterprise Resource Planning): Tailored solutions for streamlined resource management.
  • POS (Point of Sale): Advanced systems for efficient and secure transaction processing.
  • MINI: Lightweight solution perfect for small businesses.
  • LIVE: Real-time analytics and monitoring tools.
  • NIKI: Customer relationship management (CRM) software.
  • CIRCLE: Advanced accounting software
  • COMPTA: Comprehensive financial operations management

Robust and Scalable Software

At Ishyiga Software, we prioritize reliability and scalability in all our products. Our software solutions are built to withstand the complexities of modern business operations while remaining flexible enough to adapt to the changing needs of our clients. With a strong foundation in the latest technologies, our products offer longevity and adaptability, ensuring long-term success for businesses of all sizes.

Enhancing Efficiency and Driving Growth

Efficiency is the key to success in today's fast-paced business environment, and Ishyiga Software is dedicated to helping businesses achieve it. Our solutions automate repetitive tasks, integrate systems, and provide real-time insights to drive growth. By reducing operational overhead and empowering teams to focus on core activities, our solutions enable businesses to respond quickly to market changes and seize new opportunities.

Optimizing Processes

Process optimization is essential for staying ahead of the competition, and Ishyiga Software excels in this area. We conduct thorough analyses of existing workflows to identify bottlenecks and inefficiencies, then develop solutions that not only address immediate challenges but also promote continuous improvement. The result? Smoother operations, reduced costs, and enhanced overall performance.

Improving Customer Experiences

In today's customer-centric market, delivering exceptional experiences is crucial, and Ishyiga Software helps businesses do just that. From CRM systems to intuitive user interfaces, our solutions enable businesses to build stronger relationships with their customers. By delivering personalized experiences that drive satisfaction and loyalty, Ishyiga Software helps businesses stand out from the competition.

Commitment to Innovation and Ongoing Support

But our dedication to our clients doesn't stop there. Ishyiga Software is committed to innovation and ongoing support. Our team of experts stays ahead of the curve, exploring new technologies, trends, and methodologies to ensure that our clients always have access to cutting-edge solutions. From initial consultation to post-implementation maintenance and beyond, Ishyiga Software is there every step of the way, providing personalized assistance and guidance to ensure our clients get the most out of our products.


In conclusion, Ishyiga Software by Algorithm Inc. is more than just a software company. We're a partner dedicated to helping businesses succeed in an ever-changing world. With our innovative solutions, tailored approach, and commitment to ongoing support, Ishyiga Software empowers businesses to thrive, now and in the future. So if you're looking for a partner to help you navigate the complexities of the modern business landscape, look no further than Ishyiga Software Algorithm Inc.



SANSON Group, a pioneer in digital services, offers expertise in web development, graphic design, creative design, and IT support. Committed to innovation, we empower businesses with tailored digital solutions, serving as trusted partners for growth and success.May 24, 2024
Sansongroup: Elevating Your Digital Presence in Rwanda.

You have a vision.

You want to build a brand that solves a problem, promotes community, and connects with people.

You have your brand colors picked out, your business plan, even your Instagram and Twitter business pages are ready.

But what you don’t have is:

  • A brand strategy
  • SEO optimization and
  • Value filled content

In today's competitive online market, it is no news that building a brand requires all these services listed above and more.


This is because:

  • Brand strategies make sure you stay on track business-wise and grow within the goals you set.
  • SEO optimization helps your website rank higher on Google search engine, which increases your visibility and makes it easier to find your website.
  • And value filled content elevates your brand to inform the public that you offer great services, which in turn increases your visibility.

And no, you are not expected to do all these yourself. It requires research, testing and analysis.

Who can offer you all these at your convenience? Sansongroup.

What Sansongroup Software Development Hub Offers.

As a Rwandan digital marketing and software development hub, we are ready to boost your visibility and grow your brand.

We offer:

  • Content creation
  • Brand strategies
  • SEO optimization
  • Website and mobile app design, development and so much more.

We are equipped with content creators, marketing strategists and website designers ready to attend to your needs.

This is perfect for you, a working class citizen with a dream of growing a community and a business.

Why not sit back and enjoy creating memories with your loved ones, while we attend to all your digital marketing needs?

Want more information about us?

Follow Sansongroup here.

Made in Africa" is a captivating podcast that explores the stories of successful African entrepreneurs.Hosted by Kemeshi Samuel, this show offers an in-depth look into the triumphs, challenges, and lessons learned by some of the continent's most innovative minds.Through engaging, interviews and inspiring conversations, "Made in Africa" highlights the entrepreneurial spirit that drives progress and change across the African business landscape. Join us as we dive deep into the rich stories of the people shaping the future of Africa, one idea at a time.May 9, 2024
In Season 2 of Made in Africa, expect to hear from founders building resilient companies amidst global challenges and a volatile African economy. Like others before them, they are bent on solving key problems in their respective industries while aiming for scale and profitability. We’re happy to have two episodes on founders from the Insurtech industry which is a first for us on the show. All in all, we hope, as always, that there are takeaways that’ll help you along your journey!
1 min
Unplugged Conversations is a weekly show hosted by Journalist and Digital Content Creator Aphiwe Mame. The show follows conversations around the African digital economy and offers a platform for storytelling and conversation around growing, creating and challenges in the digital space. Brought to you by Digify Africa. April 4, 2024

In this episode, we embark on a profound exploration, leveraging the experience of our COO, Qhakaza Mohare, who has thrived in an inclusive environment, demonstrating how investing in women accelerates progress not just within organizations but across society.

The concept of "Invest in Women: Accelerate Progress" encapsulates the idea that by prioritizing and supporting women's empowerment, we can not only achieve gender equality but also catalyze broader societal advancement and progress.

We hope you enjoy this episode!

35 min
The African millennial experience, according to FK and Jollz. Hosted on Acast. See for more information.April 3, 2024

This week, FK & Jollz are joined by the amazing Ibi of "My Money Start" for an honest conversation about money; shame and feelings of inadequacy, where to start figuring your finances out, the importance of budgeting, where to start your investing journey and much more. She also helped solve dilemmas on immigration fraud, and getting back with an ex for an all expense paid trip to Santorini.

For figuring out how to get your money right, you can find Ibi on

Website -

Instagram - @mymoneystart

TikTok -

Don’t forget to use #ISWIS or #ISWISPodcast to share your thoughts while listening to the podcast on Twitter! Rate the show 5 stars on whatever app you listen to and leave a review, share with everyone you know and if you also watch on YouTube, subscribe, like and leave a comment! 

Make sure to follow us on 

Twitter: @ISWISPodcast

Instagram: @isaidwhatisaidpod

Youtube: @isaidwhatisaidpod

Hosted on Acast. See for more information.

132 min


Future-focused publication that speaks to African innovation and tech in depth.Apr 3, 2024
Baobab Network Strengthens Portfolio Support with Reflector Marketing Acquisition 🚀 🇰🇪
Baobab Network, on its mission to empower African startups, acquires Reflector Marketing to bolster portfolio companies’ marketing strategies, signaling a shift towards comprehensive support beyond funding. 💼💡


Independent media publication delivering impressive reporting about tech, startups and entrepreneurship in Nigeria and sub-Saharan Africa.Apr 2, 2024
Sim Shagaya Launches The Honey Badger Fund (HBF) to Back African Entrepreneurs
Joining the ranks of African entrepreneurs turned investors, Sim Shagaya launches The Honey Badger Fund (HBF), a new venture aimed at backing exceptional startups in Africa. With a focus on providing not just funding but also valuable experience, Shagaya's initiative marks another step forward in Africa's burgeoning startup ecosystem.
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought provoking discussions with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.April 1, 2024

Episode 116 with Deepankar Rustagi, who is a co-founder and CEO of Omniretail, a unified consumer goods distribution platform that improves the inefficiencies of traditional trade through a technology-driven FMCG platform.

During Nigeria’s cash crunch in Q1 2023, Omniretail launched an embedded finance platform, OmniPay, which achieved over $100 billion worth of transactions in its first few months of launching. The cash crunch means a decline in output from cash shortages across the economy and resulted in catastrophic outcomes for businesses and small traders being unable to find the cash needed to pay for inputs, costing the Nigerian economy an estimated 20 trillion Naira ($43 billion).

What We Discuss With Deepankar

  • Who benefits most from your platform—buyers, suppliers, or consumers?
  • What key features of OmniPay contributed to its swift adoption and remarkable success, marked by over $100 billion in transactions within its initial months?
  • How does the OmniPay platform help alleviate the negative impacts of cash shortages on businesses and small traders in the Nigerian economy?
  • With the exit of global FMCG companies from Nigeria, how does OmniRetail's platform help to fill the gap and strengthen local businesses and supply chains?
  • Only a small percentage of African e-commerce companies are profitable; what specific strategies or approaches have you used that have resulted in profitability

Did you miss my previous episode where I discuss How an Egyptian Startup Became the First African Lab to Acquire US-FDA Accreditation? Make sure to check it out!

Like this show? Please leave us a review here -- even one sentence helps!

Connect with Terser
on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

Connect with Deepankar on LinkedIn at Deepankar Rustagi, and Twitter (X) @rustagid

Support the show

Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

Connect with us at or reach out via email at

38 min
Afrobeats Weekly is a podcast about African music that podcast highlights some of the biggest news around the Afrobeats genre and the people behind it - the musicians, producers, writers. March 25, 2024

In this week’s episode of Afrobeats Weekly, Tunde and his co-host, Showontstop discuss Tyla’s album review. They also touch on news making the rounds in Afrobeats this week, and all the major songs that dropped this week.


00:00 - Introduction
01:50 - Catch up
10:30 -  IFPI Global Top 10 Single Chart 2023
13:57 -  Tyla album review
23:00 -  New Songs
Loner by Wizard Chan and Joe Boy
Level by Niniola
Ogbuefi by Creen Ceaser
Delilah by Joshua Baraka, Simi and Qing Madi
28:07 - The Charts
30:07 - My Fives
35:24 - Eliminate
41:35 - Sign out

Follow the podcast on Twitter and Instagram for more information. You can also send fan mail to

42 min