🎮🎶 Carry1st, Africa’s leading mobile games publisher, has teamed up with Audiomack to make digital payments easier across the continent. This partnership enables users to access premium gaming and music services via local payment methods, breaking through the continent’s fragmented digital payments space where credit card access is low. With Pay1st, Carry1st’s payment solution, Audiomack’s 30 million monthly users can now seamlessly subscribe to premium features, tapping into Africa's growing digital content consumption.

• This collaboration expands Carry1st’s influence beyond gaming, embracing Africa's booming music and entertainment sector.
• Audiomack, known for its focus on Afrobeats and hip-hop, is Africa's top music streaming platform on iOS in multiple countries like Nigeria and Kenya.
• The partnership reflects a broader trend of cross-industry collaboration in Africa’s digital economy, as companies explore innovative ways to enhance user experience and monetize content.

This move highlights the importance of adopting localized solutions for Africa’s digital payments, and its success depends on adapting to regional market conditions. As Africa's mobile-first economy grows, expect more companies to follow this trend. 🌍💳

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